Today around seven-in-ten Americans use social media to connect
with one another, engage with news content, share information and entertain
In 2005, just 5% of American adults used at least one of these
platforms and today 72% of the public uses some type of social media.
The social media user base has also grown more representative of
the broader population. Young adults were among the earliest social media
adopters and continue to use these sites at high levels, but usage by older
adults has increased in recent years.
YouTube and Facebook are the most-widely used online platforms, and
its user base is most broadly representative of the population. Smaller shares
of Americans use sites such as Twitter, Pinterest, Instagram and LinkedIn.
For many users, social media is part of their daily routine.
Roughly three-quarters of Facebook users – and around six-in-ten Instagram
users – visit these sites at least once a day.