Before you can market effectively to
internationally, you need to do some preparation to ensure the approaches you
take will have the best chance of success. Researching and planning carefully
will help you get your business ready.
Research your international markets.
Determine which markets are most suitable for your product by using our market
selector tool as well as our market and trade profiles which provide a raft of
information and advice on specific markets.
Know who the competition is. Once you
know which markets you’re going to target, take time to find out what your
competitors are offering.
Get connected locally. Contact your
national trade board for information on international marketing activity
coordinated in your area, and to find out about your local quality
Develop a marketing plan to promote your
business to international customers effectively through a range of mediums and
Stay up-to-date. Register for the latest
research, insights, events and partnership opportunities.